The Best South Asian Beauty Brands
28 South Asian-Owned Brands Taking the Beauty World by Storm
4
The Brand: Created by siblings Akash and Nikita Mehta, Fable & Mane takes the tradition of Indian hair oiling to a new level. Fable & Mane is loaded with incredible ingredients that will nourish your scalp and hair.
What to Buy: The HoliRoots Pre-Wash Hair Treatment Oil ($36) is centuries of South Asian hair treatments and remedies in a bottle, and it smells absolutely divine. It contains ashwagandha, dashmool, castor oil, and various other Ayurvedic oils, as well as extracts such as brahmi, sesame-seed oil, safflower oil, olive oil, jojoba oil, and grape-seed oil. These ingredients promote hair growth and strength while protecting hair from damage, breakage, and split ends. A little goes a long way in making your hair feel softer and look silkier and shinier. Read our review of the HoliRoots Pre-Wash Hair Treatment Oil.
Looking to alleviate a dry, itchy scalp? The new SahaScalp Cooling Scalp Mud Mask ($34) is a 10-minute in-shower treatment that balances and gently clarifies the scalp. It has an invigorating, cooling sensation that relieves irritation. It's an editor favorite for balancing her scalp and prolonging her wash by an extra day — read our in-depth review of the SahaScalp Cooling Scalp Mud Mask .