28 South Asian-Owned Brands Taking the Beauty World by Storm

The Brand: Created by Anisha Vinjamuri, Umm Skincare aims to give you the ultimate spa and wellness experience at home. Its luxurious products are filled with skin-loving, nourishing ingredients rooted in the wisdom of Ayurveda.

What to Buy: Pamper your skin with the ultraluxurious Body Oil ($65). It's filled with nourishing ingredients, such as almond oil, jojoba oil, safflower oil, saffron, Ashwagandha, ylang ylang, and flakes of 24k gold.