The Best South Asian Beauty Brands
28 South Asian-Owned Brands Taking the Beauty World by Storm
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The Brand: Created by Divya Gugnani, Wander Beauty is for the person on the go. The products are made for those who need a streamlined routine and have no time for 10-plus steps. Most of its products are multitaskers that will make getting ready one fewer thing you have to worry about.
What to Buy: The Baggage Claim Eye Masks ($26 for six) have gone viral on Instagram and TikTok. Each eye patch contains a hydrating mix of hyaluronic acid, peptides, and amino acids to lift and firm the area for a more awake appearance. The cool thing about these eye masks is that there's an elastic layer that will prevent them from slipping off. You can catch a flight, get ready in an Uber, drink coffee, or do the rest of your routine while your undereyes get some extra love.
The Pack Up & Glow Priming Mineral SPF 40 ($36) is another great product from the brand that's an editor's go-to for daily SPF. It's a moisturizer, sunscreen, and primer in one product, and it leaves nothing but a beautiful glow, like a pearlescent skin illuminator. Read the in-depth review of the Pack Up & Glow Priming Mineral SPF 40.