28 South Asian-Owned Brands Taking the Beauty World by Storm

The Brand: Plantkos Skincare was founded by Dr. Sejal Patel to help her daughter handle pigmentary mosaicism. The line takes a sensitive and gentle approach to helping those dealing with inflammation, dehydration, and hyperpigmentation issues. Dr. Patel used her background in pharmacy to create a line powered by Ayurvedic botanicals and western skin-care practices.

What to Buy: The Phyto Replenishing Facial Essence ($47) is a deeply hydrating toner you'll love using in your routine. It contains rose water, chamomile, licorice root, and probiotic ferment that replenishes and soothes the skin while prepping it for the rest of your skin-care routine. It's great for strengthening your skin's moisture barrier.