The Brand: Created by Nikita Charuza, Squigs is "head care" that brings the fun back into skin care and hair care. The brand is all about enjoying your routine, with packaging that's a nostalgic nod to the '90s and early 2000s.
What to Buy: If you have dry or sensitive skin, the Double Shot Face Serum ($34) is a unique bi-phase serum that will deeply hydrate your skin. It's packed with both hydrating and moisturizing ingredients, like hyaluronic acid, strawberry-seed oil, jojoba-seed oil, avocado oil, glycerin, and squalane. Plus, it has nacinamide, which helps keep the skin balanced, even toned, and minimizes breakouts. One editor explains how this serum "it provides layers of hydration that sink into the skin for a conditioned feel and a plump appearance." Read our in-depth review of the Double Shot Face Serum .
The Gooseberry Delight Hair Oil ($34) takes the Ayurvedic rituals and ingredients used in hair-oiling practices and makes them convenient for modern use. The oil doesn't stain your clothes or pillowcases, and it makes your hair feel soft and luscious. It even helps increase shine and reduce frizz. Read our in-depth review of the Gooseberry Delight Hair Oil .
