28 South Asian-Owned Brands Taking the Beauty World by Storm

The Brand: Founded by Priyanka Chopra, Anomaly is a clean and high-quality hair care line that's affordable. Most of the collection is under $10! The line has a variety of shampoos and conditioners as well as treatments that you can mix and match to tailor to your hair's needs.

What to Buy: We tested out the entire line, and our favorite is the Anomaly Dry Shampoo ($7). It comes out clear, and therefore it doesn't leave a white cast. One editor loved how "it felt lightweight with no grittiness or weird residue." Read our review of Anomaly.