"The last year has been a full-on wave of emotions. We went from salary reductions at the top of the pandemic because we were all so uncertain about what the future held. I literally sat on my couch during quarantine and cried like a baby as I typed the sorrowful email letting my team of all women know that we'd decreasing everyone's salaries.
Three months later, our sales were through the roof as a result of the Black Lives Matter movement. The support TLB received was overwhelming, and we are forever grateful, but it's important to carry that support throughout the year, not only during political movements. From a marketing standpoint, COVID forced us to think like our customers and pivot to meet their needs: Fast Face for Zoom meetings or Zoom dates, a bright lip to lift your spirits (the lipstick effect), a matte lip that will last for hours and won't smudge under your mask.
Earlier this year, TLB launched in over 500 Walmart locations. We're closer to our customers than ever before, both physically in stores and in the digital world. We're reading your comments, we're responding to your DMs, we hear what you're saying, and we're bringing you what you need!"
