Boy Smells Is the Cool Indie Fragrance Brand Bringing Unisex Scent to the Masses

Violet Ends ($98) is like the tomboy version of Chanel's Coco Mademoiselle Eau de Parfum. Slightly syrupy and full of heady florals, it's sweet but with a black-pepper kick. According to Boy Smells, Violet Ends is "sumptuous and puzzling" — it's almost incense-y and slightly smoky, while still being tangy and lily-esque. If Coco were a Gen Zer, this is what she would wear.