"Our first product was the Tower 28 ShineOn Lip Jelly ($14). I grew up in the '90s, and I loved Lancôme's Juicy Tubes. I had them in all different colors, and I really loved collecting them. When I started Tower 28, I was wearing these liquid lip stains that were really popular, and I was working for one of the preeminent liquid lipstick companies. My daughter kept trying to kiss me because she wanted the transfer. Instinctively I was like, 'No. I don't want you to kiss me because they don't want you to get this on your lips. It's so toxic.' Then, I thought, 'Wait a minute. Why am I wearing this, but I don't even want her to kiss me? Why can't we make a product that is fun, high performance, and also safe?' Our product is a blend of five different oils with pigment suspended in it. They're really not sticky. They're conditioning because they're made out of oils and just easy to wear because they're not super pigmented."
