These Afro-Latinx-Owned Beauty Brands Have Transformed My Routine

In an effort to create more diversity and inclusion within the beauty space, Afro-Dominicana Rocio Nuñez launched her cosmetics brand, Midas Cosmetics, in 2018. She wanted to create a product that made all women feel seen, Black women especially, who are often ignored by major beauty brands. Midas Cosmetics consists of a wide array of makeup products, including eyeshadow palettes, brow pencils, blush and bronzer palettes, highlighters, lip colors, makeup tools, and more, all in rich colors and high-quality pigments that look especially great against melanated complexions.

"I wanted to create things that the beauty community had been asking for. For example, deeper-complexion products, eyeshadow palettes that would work on everyone," Nuñez told us. "Everyone should feel seen and celebrated with makeup. No one should have to avoid buying an eyeshadow palette because it won't show up on them. That's why I create with everyone in mind, but especially for people with melanin."