Half Magic Is Here: "Euphoria"'s Makeup Head Just Launched Her First Beauty Brand

You can't build a house without a foundation, and the Chromaddiction ($24) collection is exactly that for Half Magic. While all of the products beg to be played with, it's these matte liquids that fit seamlessly into anyone's routine — whether they'd consider themselves experimental with makeup or not. Davy says you can use these all over the lid or, when used with a brush, as liquid liner. The most important thing to know is that they dry quickly — and are stubborn to remove — so plan accordingly.

This collection includes four shades total: Sky Juice, a cool-toned periwinkle; Burn It Down, a fiery orange; We Are Aliens, a slime green fit for Nickelodeon; and Wild Caught, a punchy coral.