It's not just you (and us, and everyone else . . .) who's feeling inspired by all the retro hair trends popping up on TikTok — that was also part of where Vanis and "Not Okay" director Quinn Shephard sourced a lot of their inspiration for Deutch and O'Brien's characters throughout the film.
"I got a text message from Quinn with a picture she had pulled from TikTok, and then it just evolved," she says. "The '90s have been back lately, so we were like, 'OK, let's play into that,' and we just found lots of inspiration from actual influencers and also Zoey. We just went to Instagram and searched."
Because the film is so closely tied to internet culture, which is constantly evolving every day, keeping up with the hair trends to bring into the movie was also top of mind. "It's funny because we made a lot of TikTok videos with trending sounds, and we were like, 'But these aren't going to be trending when we can release them.' That's something we were aware of, but it wasn't like we could do anything about it. [Instead] we did lots of different looks [for Deutch's character] because she doesn't actually know herself. We didn't want to hone in on one specific look and have that be her, even though a lot of influencers do do that — where they're very regimented in what they look like — because she's more all over the place, trying new things and trying to be relevant."
