As a young Latina growing up in Sweden, Babba Rivera found little representation of people like her in the beauty industry. After relocating to the US as an adult and reconnecting with her heritage, she founded Ceremonia. Inspired by the hair-care rituals of Rivera's own upbringing, Ceremonia aims to celebrate Latinx culture and uplift the next generation of Latinx individuals, providing sustainably made hair products with naturally derived ingredients curated from Latin America. A site bestseller is the Sunday Reset Duo ($50), a bundle deal featuring the Papaya Scalp Scrub and Mascarilla de Babassu. The scalp scrub uses papaya enzymes and Bolivian pink salt to exfoliate, while guava leaf and prickly pear cactus extract moisturize the scalp. The mascarilla treatment further boosts that moisture with babassu and cupuaçu butter from Peru.
