Skip Nav

Best Swimsuits and Swim Brands 2023

Every Swimsuit Worth Buying This Summer — and Where You Can Shop Them

Best Swimsuits and Swim Brands 2023
Image Source: Aerie

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

Summer is here, evidenced by the growing number of fashion brands unveiling new swimsuits en masse. And not to freak you out, but we've noticed covetable styles start to sell out, which means that if you see something you love, we advise you add it to your cart, stat. Whether you are daydreaming about catching some vitamin D in your backyard, have an upcoming vacation, or are shopping for your Fourth of July swimwear preemptively (good move!), we're here to help you find your match this season, be it a bikini, one-piece, monokini — you name it. We shopped the hottest trends of the year, including shimmery styles, cutout one-pieces, bright colorblock finds, and more. We also researched the best sustainable swimwear and the best styles for playing up your curves, along with several other popular search categories, to help you zero in on the perfect silhouette.

What Are the Best Swimsuit Brands?

If you already know what you're looking for, we've organized the best swimsuits of 2023 by the most searched-for phrases to guide your shopping — and spotlighted two of our favorite brands to keep on your radar. Click on the specific category below to jump to our favorite selections within each.

  • Best One-Piece Swimsuits: Everlane and J.Crew
  • Best Plus-Size Swimsuits: Eloquii and Summersalt
  • Best Bikinis: Cuup and Inamorata
  • Best Affordable Swimsuits: Old Navy and Aerie
  • Best Amazon Swimsuits: Cupshe and Meyeeka
  • And if you want to check out our complete list of the best swimsuits of 2023, keep scrolling for more.

    — Additional reporting by Kyley Warren

    Latest Fashion