While Demi Lovato and Max Ehrich's split initially seemed mutual, People is now revealing the alleged reason behind the breakup. "It was very hurtful to Demi when she realized that Max's intentions weren't genuine," a source told the publication on Sept. 30. "Breaking off the engagement was not an easy decision." According to the insider, their relationship began to change after Max headed to Atlanta to film a movie. "Max shot up in fame," the source said. "He got wrapped up in [Hollywood]."
Demi and Max began dating in March before getting engaged four months later, but eventually split in September. "It was a tough decision, but Demi and Max have decided to go their separate ways to focus on their respective careers," a source told People. "They have respect and love for one another and will always cherish the time they spent together."
While Demi has yet to make an official statement about the split, she recently released the self-love anthem "Still Have Me." The song seemingly addresses the struggles Demi has gone through since her public breakup. Max, on the other hand, has spoken out about the end of their relationship a number of times, including taking to his Instagram stories to say he first learned about it from the People announcement.