You've more than likely scrolled past popular Korean-beauty skin-care routines on TikTok. You can thank Alicia Yoon, the founder of e-commerce site Peach & Lily, for helping to bring K-beauty to the American masses. Her popular process for achieving "glass skin" includes hydrating, toning, and cleansing the face and includes 10 steps: oil-based cleanser, water-based cleanser, exfoliant, toner, essence, treatment, sheet mask, eye cream, moisturizer, and a layer of sunscreen.
After suffering from severe eczema in her youth, the beauty entrepreneur studied Korean-beauty techniques to help others achieve an effective skin-care routine. In an interview with Shondaland, Yoon noted that she takes a holistic approach to maintaining healthy skin. As she put it: "Instead of focusing on what skin looks like, I think of the skin holistically and how it is connected to the rest of our systems, like our endocrine system, the digestive system — it's a window into how the rest of your body is doing."