The name of the town came from Eugene, who thought of it while having dinner with friends. "I think it was one of those boozy conversations you have over a dinner where they started talking about a town where there would be, like, Schitt Hardware and Schitt whatever it is," Daniel Levy told Entertainment Weekly. During Eugene and Daniel's research on various ways people lost their fortunes, they found a few stories of people buying towns and then becoming bankrupt because of them. "We thought, well, what if this family, as a joke for the son's 16th birthday, found this town called Schitt's Creek, bought it as a joke because of the name and then ended up having to live there?" Daniel told Out.
