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Following Jobs's death in 2011, Holmes started to incorporate his business and management practices into her company. She incorporated different techniques from Walter Isaacson's biography on Jobs, and everyone could pick up on it. "In Bad Blood: Secrets and Lies in a Silicon Valley Startup," author Carreyrou wrote that employees at Theranos "were all reading the book too and could pinpoint which chapter she was on based on which period of Jobs' career she was impersonating."