Spot 7 Easter Eggs in Kendrick Lamar's "The Heart Part 5" Video

Lamar's use of Smith's deepfake matches up to lyrics that allude to the motive behind the actor slapping Chris Rock at the 2022 Oscars. "In the land where hurt people hurt more people / F*ck callin' it culture," he raps as a reference to Smith expressing hurt over Rock's joke about his wife, Jada Pinkett Smith, and her buzzcut (a result of her hair loss and alopecia). Lamar retains Smith's deepfake as he raps part of the song's chorus: "Look what I done for you (Look what I done for you)" — a reference to how quickly people turned against Smith despite how much he's contributed to the entertainment industry and pop culture.