Bugaboo's New Stroller Campaign Has Parents Up in Arms Because of What Its Model Isn't Wearing

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Full disclosure here: I used a Bugaboo stroller (the original Frog) for seven years and loved it. Not only that, the company flew me to Amsterdam several years ago to test its double stroller (the Donkey) before it was even available. But even with that brand loyalty, I was still shocked by the images the company recently posted on its social media accounts — and it seems I'm not the only one.

To celebrate the introduction of the company's first running stroller, Bugaboo partnered with Dutch supermodel Ymre Stiekema for a Vogue Netherlands photo shoot, and the company shared an image from it on its Facebook and Instagram pages. In it, Ymre is seen jogging while pushing her 2-year-old daughter in the Bugaboo Runner. The problem? Check out Ymre's attire. The unbelievably fit model mom is wearing what can only be considered a tiny bikini and running shoes, not the basic running attire most athletes or moms typically wear. The image immediately set off a firestorm of comments, beginning with, "I often also jog in a bikini," and gaining momentum from there. Among the comments on Bugaboo's Instagram and Facebook pages are:

• "So thaaaat's what I have been doing wrong.....I need to jog with my baby in a Bugaboo to get my beach body back."
• "I'm a runner and a mom and a proud owner of six packs abs (please go check my account!) but, really? I never do this?!! LMAO"
• "Can we get this pram... And some new bikinis for me?"
• "maybe if we get an $800 stroller we'll look fit like her?!"
• "I prefer running naked with my children."
• "Really ladies? Are you that judgemental or jealous that you have to question what she is running in? Women should support each other not tear each other down because you feel inadequate. I would never get away with wearing that while I run, but great for her!"
• "We mock what we are too lazy to achieve,,, self loathing women chiming in from everywhere to criticize physical fitness. Break out the ice cream girls, the jealousy meter is in the red zone...."

Adding fuel to the fire is the fact that Bugaboo followed up the bikini-running post with one of a dad pushing his tot, but suffice it to say, the dad isn't wearing a Speedo or any revealing running gear.

Which brings us to our point. Is the outrage over the ad due to sexism and unrealistic expectations of mothers' bodies? Or is it just plain jealousy? Vote below and tell us why you feel the way you do!