Barbie is more than a toy, she's a social icon — especially on YouTube. On Barbie's channel, the character's "Barbie Vlogs" series is highly viewed and aims to inspire kids and encourage them to be who they want to be. Although many videos include silly challenges and cameos from Barbie's friends, her latest vlog, "Making Sense of a New Routine," touches a more serious topic in a lighthearted way, as it encourages kids to get in touch with their feelings during this time of staying home.
"I am just so full of so many emotions, I can get cranky!" Barbie says in the episode, after giving a breakdown of what she's been up to while staying home. "Days like this are hard. . . and sometimes, we're just sad. And that's OK, too."
Throughout the vlog, Barbie reminds viewers that it's normal to feel upset and overwhelmed right now, and to miss their usual routines. She also offers suggestions on hobbies to pick up to keep busy, and tips on adding meditation to your routine to start each day with a sense of calm.
"As the #1 girls channel on YouTube, Barbie has a powerful platform to speak to girls in a relatable format covering relevant, and sometimes complex, topics in a digestible and age-appropriate way," said Lisa McKnight, senior vice president and global head of Barbie & Dolls at Mattel, told POPSUGAR. "As parents and caregivers address new realities with their kids, our hope for Barbie's latest vlog is to be a conversation starter amongst families."
Watch Barbie's vlog with your kids above, and use her talking points and suggestions to start a family discussion about feelings and needs during this emotional time.