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David Mays, director of global scientific engagement in scientific affairs for Johnson's, emphasized for us the importance of bathtime: "It's that fundamental time that health experts recommend skin-skin connection with parents and babies." A warm bath allows you to bond with baby through play — with bubbles and gentle splashing — helps to relax and wind your child down after a long day, and when a frangranced bath product is used, can result in 25 percent less crying before sleep.