This Trendy Baby Line Was Created by a Former NICU Nurse — Here's Why Items Sell Out So Fast

After skimming through glowing testimonials, it was the brand's origin story that really convinced me to give the line a try. Founder Karen Klakring was a nanny for over 10 years and a NICU nurse for five years before launching Lou Lou. After going through countless baby blankets that either left rashes because they weren't soft enough, allowed the baby to wiggle out because they weren't stretchy enough, or were too short for the baby to grow with, she gave up and got to work hand-picking fabrics and experimenting on her sewing machine until she created the first Lou Lou blanket ($25). After selling out at local markets and having mom friends and even strangers approach her for orders, she decided to make Lou Lou official.