This Trendy Baby Line Was Created by a Former NICU Nurse — Here's Why Items Sell Out So Fast

Lou Lou sent me a knotted gown, top-knot hat, and two versions of their popular swaddle blanket: a knit blanket and sweater knit blanket to try. Aside from the gorgeous packaging, which scores Lou Lou extra points in the gift presentation category, the actual product doesn't disappoint.

The gown is made from the same soft and stretchy material as the Lou Lou swaddle. Its tie bottom gives easy-access for changing diapers, the button down neckline allows you to slide the baby into the gown without having to pull it over their head, and the fold-down cuffs provide protective mittens.