Freda Salvador's Founders Talk Gigi Hadid, Must-Have Travel Shoes, and Making It Big
Freda Salvador went from being a San Francisco-based boutique shoe label to a household name before the brand even held its first sample sale. Now, the brand is synonymous with a cool, boho-esque aesthetic sought after by celebs like Gigi Hadid, Emma Roberts, and Kristen Stewart and any fashion-loving girl from the East to West Coast who's looking for wearable, chic shoes that don't look like something everyone else already has.
So just how did the founders become the designers behind shoes beloved by both millennials and icons like Courtney Love? We got an inside peek into life at Freda straight from cofounders Cristina Palomo-Nelson and Megan Papay, who, even after seasons of success, sold-out shoes, and a roster of Hollywood fans, light up when they talk about their favorite styles and the moment they realized they had kind of made it.
Read on for their take on the brand's booming business and the styles every Freda girl should know about.