Fashion Flashback: See Every H&M Designer Collaboration Since It All Began

For H&M's second designer collection, the British designer built a lineup of separates, including $70 zippered skinny jeans, a $40 french-cuffed white cotton shirt, and a $130 oversize trench coat.

It didn't reach the same success as Lagerfeld's, perhaps because, a few months before the launch, H&M was forced to pull its Kate Moss-backed campaign after news broke of her drug use.

Dutch design duo Viktor Horsting and Rolf Snoeren, known for their lavish (and expensive) couture pieces, were the first to include bridal, though only 1,000 wedding dresses — priced around $350 — were made for the Swedish chain.

The famed Italian designer promised a collection with "a dash of festivity and dreams" — and that translated into the exact opposite of a mainstream wardrobe of everyday basics.

Instead, his colorful limited-edition line of womenswear and accessories — which happened to be one of H&M's priciest — was all about leopard spots, zebra stripes, and lots of sequins.

Thanks to Comme des Garcons's founder, Rei Kawakubo, the brand's collaboration helped introduce the retailer to the Japanese market, as it was first sold at its Tokyo store before being made available in all other H&M markets. From deconstructed jackets to baggy shorts and polka-dot sneakers, it was an international sellout.

One of the most successful of the H&M designer collaborations, Matthew Williamson's capsule of vibrant and exotic prints was the first to restrict customers to only two purchases of each item in an effort to ensure more people have an opportunity to buy the line and to ward against those buying in bulk and reselling on auction sites like eBay.

The designer's favorite piece? A bias-cut dress that referenced a look from his first-ever show in 1997. "I focused on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse, and emerald," he said at the time.

The campaign, photographed by Terry Richardson, was the first to focus primarily on party-ready accessories with a range of shoes. Still, the line also included a range of clothes for men and women, but in a shift in direction, they were created to complement the jewelry, bags, and heels rather than the other way around.

To keep momentum for the popular French designer going, H&M released two back-to-back collections. The first, a lineup of lingerie and nightwear, capitalized on the underwear as outerwear trend. This was also the first time in H&M's collaboration history that the pieces — ranging from $12 thongs and $30 bras to $115 chiffon kimonos and black velour PJs — could also be purchased at stand-alone Sonia Rykiel boutiques.

For those who missed the main Versace x H&M collection, they only had to wait two months for another chance. This time, Versace launched a smaller cruise line that featured fruit-printed hot pants and bikinis perfect for a Winter beach getaway.

In an attempt to draw fans of the avant-garde fashion label along with those less familiar, H&M went with quantity and offered more than 100 pieces. The clothing, mostly reissued pieces from the Margiela archives, embodied the classic oversize silhouettes, minimalist styling, and incorporation of found objects for which the house is known.