TikTok Is Obsessed With These $30 Jelly Slide Heels From Target

POPSUGAR Photography | Kyley Warren
POPSUGAR Photography | Kyley Warren
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On this week's episode of "Product Dupes That TikTok Inevitably Inspired Me to Buy," I'm talking all about jelly slide heels — more specifically, Target's new Mad Love Marni Jelly Slide Heels ($30), which have not only taken social media by storm but have also found a permanent place in my closet.

It's likely you've seen plenty of undeniably chic jelly slide heels float across your TikTok feed over the last few months, often from some of today's top designer brands. Between the resurgence of '90s fashion trends and the array of celebrities who have embraced the jelly shoe as of late, the Polly Pocket-esque style has been on quite the ascension — and is predicted to trend well into fall, too, courtesy of the recent Barbiecore obsession.

While I've been tempted to invest in a jelly sandal of my own, I've been much less keen on the notably high price points of many popular styles. Then, TikTok (aka Gen Z's crystal ball for fashion trends) tipped me off to the perfect jelly-slide dupe from my go-to retailer, Target. The $30 style is almost a perfect replica for those famous jelly slide heels. And when I found out they were also available to shop in three chic colorways (bonus!), I immediately panic drove to Target before they could sell out and knew I had to test out the shoe for myself.

Keep reading for my honest thoughts on these stylish, jelly-slide-heel dupes from Target.

What I Like About These Jelly Slide Heels

The short answer is that I just love a good dupe. And after many months of searching for an affordable jelly slide heel that could rival the designer styles of TikTok, I'm pleased to report that this one delivers.

The long answer, though, is that there are actually very few things I don't like about these jelly sandals. The chic style features a square-toe design, which helps to provide the shoe with a more statement-making structure. Since the sandal is made from a plastic, rubber-like material rather than any sort of fabric composition, they're also very easy to keep clean, giving me hope they'll remain a staple shoe in my closet for years to come.

And perhaps best of all: that price point. For only $30, I can wear one of the season's trendiest shoes and stock up on it in multiple colors, too (because of course that patent black style ($30) is already on my radar).

What Do These Jelly Slide Shoes Feel Like?

When people hear the word "jelly" in a product name, they might imagine a super-plush or squishy feel. I'll be the first to admit, such is not the case with Target's new jelly slide heels — or really any other jelly shoe, for that matter. This particular style is made from a plastic, rubber-like composition that is very dense and actually creates more of a hard-shell structure. It certainly doesn't have the same bounce-back qualities as actual jelly, but it's still very comfortable.

Given how unique the outsole is, even I had my doubts about whether I could make these shoes work for all-day wear. But so far, I've been pleasantly surprised. From running weekend errands to enjoying late-night dinners with my girlfriends and even venturing out on a few day trips, these jelly slides have already proved they can provide ample support and comfort, even on my longest days outside of the house.

A few other reviewers have recommended purchasing the shoe at least half a size down, as the style is on the wider side. I personally bought the shoe in my normal size and they fit perfectly, but if you have more narrow feet, this is certainly something to take into consideration when purchasing the jelly sandal.

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POPSUGAR Photography | Kyley Warren

Who Are These Jelly Slide Heels Best For?

These sandals are perfect for anyone who wants to tap into one of the season's biggest shoe trends without having to dish out a ton of money on the product. I love experimenting with new fashion fads as much as the next person, but I also don't want to splurge on a style that I'm not totally convinced will still be relevant next season. The great thing about these jelly slides is you can embrace the fun of a revived shoe style while it's still fresh and avoid any extra postpurchase guilt thanks to its $30 price tag.

Plus, the shoe provides so much style versatility. I've been wearing them religiously with just a classic white T-shirt and my go-to pair of denim for a more relaxed, daytime look. The slides also pair beautifully with so many other transitional styles in my closet, like midi dresses, skirts, and even a few jumpsuits.

Where Are These Jelly Heel Slides Available?

The Mad Love Marni Jelly Slide Heels are available to shop at Target ($30).

Additional Details

  • Target's jelly sandal is available in US shoe sizes five to 12.
  • Unlike other, more recognizable jelly heel slides, this Target style is made from recycled materials — making it eco-friendly and cute!
  • This jelly heel slide is available in a variety of colorways, including light pink, black, and cream.