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Who they are: The soft-spoken sisters behind Rodarte have been labeled everything from "shy [and] awkward" to "geeks." Their clothing is anything but!
Rejecting the idea of commercialization, these California-bred designers have said, "In the beginning, we didn't quite understand that our path was different . . . Slowly and naturally, it became apparent that our vision was not only different but also was becoming more so as each season passes."