August 2013
This next phase is all about how these overarching trends sync up with fashion. "What would clothing look like when emanating those trends?" Aimette said. "It's amazing how much synergy there is." For instance, that bio-dynamic trend gets put into a fashion lens quickly, with researchers predicting that designers will have a literal fascination with botany, using tropical prints and "natural" silhouettes.
Fashion designers aren't the only clients clamoring for this intel, and at this point, manufacturers, product developers, retailers, and buyers are paying close attention. "They are concerned with how they are going to create an assortment, whether it's a fabric manufacturer or a department store," Aimette said. "They want to know what their high-volume drivers will be in terms of colors and materials."
