The True Story About How Fashion Trends Are Born

July 2015
Not until Spring 2015 has come and gone (and the trend is nearly yesterday's news) does the team determine whether they officially got it right, often best determined by looking to the sale racks at stores from Barneys to Kohl's. Still, they're never surprised at the outcome. "About 99.9 percent of the time, our mega-trends are always right," Aimette said. "From that first think tank, we know if they are going to happen, and there are so many ways to apply them."