In Defense of Fast Fashion: Why I'll Always Shop at H&M, Zara, and Forever 21

With collabs like Lilly Pulitzer x Target and Balmain x H&M, designers who produce for the runway get the opportunity to spread the love and offer their pieces to the average consumer. Balmain designer Olivier Rousteing hopes his lower-priced offering will "open the doors to [his] stores more." He recalled a time when he used to admire high-fashion looks and think, "I wish I could have this piece." By stocking his line at a fast-fashion retailer, Olivier's making that happen for fans who see Kendall Jenner and Gigi Hadid walk the red carpet in his signature styles and "have" to have them, too.