What to Keep in Mind When Wedding Dress Shopping, According to Marchesa's Designers

GC: I don't like to recommend [brides on what trends not to follow] because everyone has their own personality. I really think it's important to go with your personal style, even if it's not my style; it's important to embrace what you love.

KC: When they feel confident, you see it. I think when we're designing the bridal collection, we think about the bride who is getting married. You want to have the strapless [dress], you want to have the sleeve, you want to have the one-shoulder because every bride is different, as Georgina was saying.