The 1 Piece Emily Schuman Would Buy From Her New E-Commerce Site

"We've taken a very deliberate approach to changing our brand from strictly a content business into a multifaceted company, but I feel a large part of that success has to do with our background and previous work experience. I didn't have any initial goals for Cupcakes and Cashmere in 2008, but my husband and I both come from the advertising/media industries, and once we noticed trends with our audience and content, we realized there was an opportunity to explore a new business and effectively monetize our traffic."

Emily wears Twenty Sloan Slub V Neck ($60) and Donni Charm Donni Poppy Bandana ($66)