Popsugar Fashion Gift Guide Pantone Color of the Year Shopping 2018 Pantone's Color of the Year Is Ultraviolet — Here's What You Should Shop December 27, 2017 by Rebecca Brown View On One Page Photo 8 of 16 ADVERTISEMENT () Start Slideshow Share This Link Copy ← Use Arrow Keys → 8 Tom Ford Private Shadow in Purple Reign Make your eyes the focus and wear Tom Ford Private Shadow in Purple Reign ($36). Tom Ford Private Shadow - Vinyl Finish/0.04 oz. $36 from saksfifthavenue.com Buy Now Previous Next Start Slideshow Gift GuideHolidayShoppingPantoneColor Trend