What Is a "Bra Therapist"?
"Bra fittings [at CUUP] are about more than just the look of the bra, they're about how the bra makes you feel. We aim to make the experience a relaxed and liberating one. Loving your body is not always easy — we know it and we've experienced it. When someone is in an environment that is as open as a fitting, it can be overwhelming, and it leaves the person feeling a bit vulnerable. That's why we want to take away the 'selling' stigma that you may find in your typical lingerie fitting room — it's not what we are about. The goal is to provide our customers with enough knowledge about how a bra should fit so that they walk away knowing how to feel not only amazing in their bra, but unapologetically confident in their bodies."