"There are so many dangers to wearing the wrong bra size. Back pain, shoulder pain, and for women who are nursing, mastitis, and even bruising can happen. On top of the physical dangers, you also have some mental ones such as lack of confidence and insecurities. A person can grow to resent her body, especially her breasts, when she's been wearing a bra that doesn't fit to her frame. We like to say that you shouldn't fit into a bra, the bra should fit to you."
"Two-thirds of American women are a D-cup and above, and are completely underserved in the marketplace. Either brands just aren't making their size or they are adding slings, double wings, and thicker straps. Ultimately, this means that more than half of women are forced to decide between a fit or a style that they actually like. We wanted to create a collection of bras that catered to all women (up to a size H), a collection that never compromises fit, comfort, or aesthetic."
