Influencer culture is perhaps one of the most terrifying creations of the golden age of social media (the 2010s), but love it or hate it, it's here to stay. Photo-sharing apps like Instagram and Snapchat and video behemoth YouTube introduced us to new ways of creating and consuming fashion imagery.
• Instagram's #OOTD: Instagram is the most culturally transformational social media platform of the 2010s — a place where #OOTD (Outfits of the Day) have made fast fashion even faster. Anxieties of wearing the same outfit twice sped up our online shopping habits, but smart companies responded in a myriad of ways: from rental and resale to virtual fashion filters.
