Meet Patrick Church, the Joy-Inducing Designer Behind Instagram's Biggest Fashion Statements

PS: You put on something glamorous and it energizes you — you feel better for it.

PC: And you feel excited to wear it, you know? I could never find anything I wanted to wear, so I made things that I wanted to wear. I could never find anything that was like, "Oh my god, I need that." It comes from a very selfish point of view, my design.