POPSUGAR: How do you predict which shows will be a hit with the fashion crowd before adding them to your database?
Chloe Bell: We are constantly searching for new TV shows, scouring TV guides, and reading Netflix, Hulu, Apple, and Amazon releases. We like to try out most TV shows just in case, but we generally avoid shows set far in the past, since they're filled with lots of vintage pieces we can't track down. Once we know a show is a good fit, we create the page on our site and start looking for items in trailers and promo photos. We immediately contact the costume designers to find out as much as we can, and they usually go above and beyond for us. For example, Trayce Gigi Field helped me out with Dead To Me. Lorna Harding shopped almost exclusively at Macy's. Jen Harding's outfits were mainly from Nordstrom Rack or Bloomingdale's, and Judy Hale's outfits were sourced from almost anywhere; however, Trayce was able to track down some killer, very affordable dresses from Amazon.
PS: How did you know your idea for creating Shop Your TV would resonate with so many people?
CB: I first started the website in 2011 while watching Hart of Dixie. Zoe Hart (Rachel Bilson) wore the cutest outfits, although probably not my style these days. I remember seeing an outfit and found it online within a couple of minutes. I was amazed at how easy it was and started cataloging what I could find on an old blogger website. Now it is definitely hard to watch a TV show or movie without thinking about where every item is from.