UGG, Everlane, and More of Your Favorite Retailers Reveal Their 2021 Game Plans

"In 2021, innovation will be key for H&M as we look forward to further exploring inventions and ideas that help us transform from a linear business model into a circular one where nothing goes to waste," said Pascal Brun, H&M's head of sustainability. "2020 has been unusual for all of us and it is clear that the world around us is changing in different ways. I believe that sustainability is now, more than ever, business-critical for a fashion retailer and that circularity will be key to the future success of any fashion brand. At H&M, sustainability isn't just an add-on, it's fully embedded in everything we do, and we will intensify our work next year."