37 AAPI-Owned Fashion Brands to Fall in Love With

The brand: A hair accessories brand based in NYC, Soieli (pronounced "swah-lee") was founded by entrepreneur and first-generation Asian American Sonali Karmarkar, who hoped to create sleek and functional hand-painted silk designs reminiscent of artwork by her great-grandfather, renowned artist and sculptor V.P. Karmarkar. For a limited time, Soieli is donating a portion of sales to GiveIndia to help India fight the second wave of COVID-19.

Where to shop: Online at Soieli