Brandon Maxwell's Design Inspiration Always Comes Back to Family

POPSUGAR: How do you differentiate both brands in your design process?

Brandon Maxwell: Scoop is trends-inspired, but designed to build a capsule closet. Print and pattern-heavy and color-heavy, it's bold dressing that says "This is who I am."

[Scoop and Free Assembly] are two different brands with different approaches. It's been a real growth and educational experience for me, having the opportunity to see the clothes in the store and the way customers engage with it. It takes me back to my childhood.