Selena Gomez's Latest Puma Collection Is a Study in Effortless Style


Wow, watch Selena Gomez go! The "Lose You to Love Me" singer recently revealed her latest campaign for Puma, and every item demands you "look at her now." Selena's SG x Puma line features rugby-inspired apparel, footwear, and accessories, staying true to the effortless athleisure she's known for.

"I love baggy-type things and I love jersey material," Selena explained in a behind-the-scenes video from the shoot. "I wanted [the line] to feel like something official, like a team." She's seen posing in a selection of items from her collection, which each include special nods to the singer herself. Some of the wintertime staples include Selena's personal motifs, such as a number 92 for her birth year and a semicolon for her symbolic tattoo. Ahead, watch Selena's quick look at the collection, then keep reading to see the pieces in full. The line will be ready to shop online and in stores on Dec. 1.

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