3 Smalls Brands Doing Big Things in 2020
If you look closely, you'll find fashion's not at a standstill at all. Despite the pandemic, creators are doing what they do best, and in light of an industry in transition, emerging talent is gaining a foothold where established brands once ruled. One encouraging sign of the times is Net-a-Porter's Vanguard initiative, aimed at giving newer designers both a platform to be seen and mentorship at all levels of their business, to support the brands' long-term development.
This season, the program highlights three up-and-coming designers, each with a unique aesthetic and take on the future of fashion. We had the opportunity to ask each of the creatives behind these emerging brands how they're pushing innovation, adapting to the new normal, and what they're most looking forward to in the wake of so much change. Not surprisingly, this is a group of optimists whose answers will likely inspire you, too. From jewelry designer Jia-Jia Zhu, whose special attention to crystals informs her beautiful designs, to ArtClub's Heidi Middleton, whose label focuses on sustainability, and Minju Kim, winner of Netflix's Next in Fashion, get to know the Vanguard's next generation of designers to watch.