Ellie Goulding's New Nike Campaign Celebrates Being Fit, Not Skinny
Is it just us, or is Ellie Goulding totally killing the fitness game lately? First she took over a Barry's Bootcamp class to give members an unforgettable workout, and now she's partnering with Nike in a beautiful campaign that celebrates women's fitness. Called "A Melody of Movement," Goulding's work with the athletics brand ranges from designing a 15-minute Nike+ Training Club exercise routine to modeling workout clothes in beautiful shots taken around the UK.
"I feel quite proud to be an ambassador for women who realize that being fit is better than being skinny," says Goulding, who has run five half marathons since she began running in her late teenage years. "I like the fact that I can be that role model. I still think there's a little bit of work to do with promoting fit, not thin. But it's getting there." The performer, whose daily fitness regimen allows for seriously impressive performance stunts during her sold-out concert tours, compares the rush of a good workout to the feeling she gets while performing in front of a crowd.
While you might think Goulding's workout secret is something only superfit celebrities know, the trick is variation. "I think having a yin and yang with exercise is the important thing for me. I love to do high-intensity training, but I also love to take it easy. I say take it easy, but doing yoga is not easy," the pop star shares of her fitness routine. "Doing something different every day keeps things fresh, exciting, and interesting." Check out more of her fitness wisdom in the video below, then see some of our favorite shots from the campaign.