Fitbit Teamed Up With the CFDA to Make Your Fitbit Versa More Stylish Than Ever
With its sleeker design and affordable price point, it's no surprise that the Fitbit Versa is already one of the company's most popular products to date. But now, all you Versa fans can take your smartwatch aesthetic to the next level with new stylish knit bands. Fitbit and the Council of Fashion Designers of America (CFDA) teamed up to develop the PH5 for Fitbit Versa Collection, a sporty and fashion-forward line of striped, metallic, and rib-knit bands now available for purchase.
Among the five emerging brands that submitted designs, New York-based brand PH5 was chosen to create an exclusive collection for the Fitbit Versa. The result was a bold and futuristic set of band styles that offered both breathability and flexibility. PH5 founder Wei Lin, who is a seven-time Ironman triathlete herself, let her personal passion for fitness shine. "I developed the accessories for Fitbit Versa to be fun and sporty, yet still be luxurious and convey an exclusive fashion statement," she said in a press release.
The Metallic Knit and Rib Knit styles ($40 each) are now available on Fitbit.com while the Stripe Knit styles are exclusively sold at Target. See the six looks ahead!