Play Before You Train: Adidas’s New Ultraboost Kicks Come With Actual LEGO Inserts

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Who else remembers when Heelys and light-up Skechers were all the rage? Adidas is channeling that same playful energy into a new pair of Ultraboost DNA x LEGO Plates Shoes ($200), and the immense levels of childhood nostalgia have us ready to run, jump, and climb all over the jungle gym (aka the at-home gym). Unlike regular Adidas shoes, these have plastic strips on the sides, so you can slide in up to three two-by-two LEGO plates per slot and customize your look before your scenic morning run or your quick afternoon workout.

The toe and interior of the shoes — which feature a boost midsole — also include a few fun nods to the childhood building blocks, including the LEGO logo on the tongue of the sneakers. Of course, if you want to go all out with your customization, you can swap out the included bricks for any LEGO plates you happen to have lying around the house. We're thinking blue and green for a waterside sprint or even pink, orange, and yellow to reflect the sunset during an evening jog.

In 2020, the brands created a pair of Adidas Originals x LEGO ZX8000 Sneakers, which were only available via raffle entry. But the new Ultraboost sneakers are available on the Adidas website — well, they were. Nostalgic LEGO-lovers were quick to snatch up every available pair of the shoes, but Adidas expects to have a new shipment in beginning on May 3, so you can bet we'll be setting a reminder to grab a pair once they're back. Check out the shoes and some of the colorful LEGO pattern possibilities here.