Peloton Launches a Collection by a "Project Runway" Alum — and Jess King Is the Muse

PS: What does the butterfly Peloton symbol represent in this collaboration?

BA: The butterfly has always been a part of my brand, and it was a way I could bring that into this collection while not making it the main focus. The butterfly is actually part of my logo, so marrying the butterfly and "P" for Peloton was the most iconic way to merge the logos to represent our collab. The butterfly is such a strong symbol for transformation, growth, and transition. It's something I feel like I am doing on the daily. I want to grow not only as a human but as an artist, and this collaboration is part of that growth.