While anyone can go to the back of the restaurant and order with a person, these touch screens, shaped sort of like giant iPhones, greet customers at the front. I wasn't alone in my excitement upon seeing them. People walking in screamed, started Instagramming the kiosks, and otherwise freaked out with happiness.
The only problem is . . . they aren't very intuitive. That's why there is a McDonald's employee on standby to help guide customers through the confusing system. One engineer standing next to me even struggled through his order and had to cancel his order multiple times and start from the beginning. "Can I submit a bug report?" he asked the McDonald's employee, who smiled awkwardly.
Another issue for some — the price point. The customizable burgers are much more expensive than the standard menu. A few students came in and squawked at the $5 to $6 starting point for a burger. Half of the customers I saw ordered from the original menu.
