This Self-Taught Baker Makes the Cutest Cakes on TikTok, and We Could Watch Him All Day Long

A "content upper" is content — whether it's a TV show, a movie, or a video — that you can always rely on to lift your mood or help you relax. We all have 'em. For some, it could be sitcoms like Girlfriends or The Office, nostalgic movies like 10 Things I Hate About You, or even watching happy military homecomings on YouTube (don't lie, we've all binged them). Well, we'd like to introduce our newest content upper: Robert of The Sweet Impact (@thesweetimpact), who has a TikTok account dedicated to designing some of the most beautiful and impressive cakes we've ever laid eyes on.

You wouldn't know it from his TikTok videos, but Robert is a self-taught cake artist! His gorgeous cake designs are mesmerizing to see come together from start to finish, and his adorable charm is an added bonus. His cakes range from traditional creations for birthdays, holidays, and anniversaries to more elaborate themes such as Reese's, strawberry shortcake, and Cinnamon Toast Crunch. We could easily watch him all day long. Check out some of our favorites of Robert's designs ahead!

Beauty and the Beast


Ice Cream Sundae

Chocolate-Covered Strawberry

Valentine's Day

Chocolate Overload

Cinnamon Toast Crunch

Number Shapes


Hello Kitty

Caramel Drip

Happy Anniversary

Confetti Drip


Christmas Trees

Strawberry Shortcake


Gingerbread Man

Glow in the Dark

Halloween Ghost

Chocolate Raspberries


Oreo Splash


Banana Pudding

Among Us